Monday, January 12, 2009

Week 4 updated- Dec.11th

Christina Kitson taught us about the power of SMALL MULTIPLE EXPOSURES WHEN BUILDING THIS BUSINESS...
The meeting should NOT be the 1st step... in fact your success will drastically be increased if you will follow this simple, duplicatable system, and train your team to do the same...
EVERYONE STRUGGLES WITH GETTING PEOPLE TO A PRESENTATION... you are not alone!!
This is a system that works- if you will commit to take your guest (prospect) through this entire process with you... in a short amount of time...
It goes like this 5/15/30/45/ 1 hour...
  • Step 1- 5 minute (or less) exposure...sounds like this "I don't know if it's a fit for you or not, but I want you to take a look at this..." "I know you;re busy, and I'm busy... so let's schedule a time to talk later today or tomorrow (this is all about TONE... excited and confident). Set up a time for the 3 way call... book it now!
  • Step 2- 15 minute 3 way call (the key to this business)... you may think your closest friends and family will "get it" from you... but it is your sister, best friend and family that actually really needs 3rd party validation! Why? Unfortunately because we listen to strangers better than those we know! The call starts something like this (also see the 3 way call training from Patricia Kaye)... "I don't want you to feel any pressure, but I want to know if this will pique your interest... and I want to introduce you to a friend in my women's mentoring group... (the point it pique their curiosity so they'll come back for more... if there is too much info they'll get confused and they will say no (because it is easier than saying yes!) From here you book a time to sit down and show them on how we get paid on paper...
  • Step 3- 30 minutes- connect with them kneecap to kneecap to go over the comp plan (if they can't meet, get them on a webinar or a recorded call). Invite them to a live event (notice this is the 4th step... not the 1st... now they know what they are coming to, and will show up because they want more information)
  • Step 4- 45 minutes at a live meeting... if they said yes that they will come than they are interested... if they come to this mtg as the 4th small exposure- you can ask for the close because they can now make a logical decision... your attendance WILL go up at meetings!! Here you want to BAMFAM...Book A Meeting From A Meeting... take 15 minutes after the 45 minute presentation is over to answer questions, and set up another time to meet, get them signed up and trained(or if they've signed that night- plan on going over their kit with them when it comes)... Also make sure you (as the sponsor) have an extra case of minis with you to give to them, so they can start their business NOW... they will replenish your supply when theirs comes in!
  • Step 5- 1 hour close interview and Q & A... and getting started training... teach them this concept... MEETINGS ARE TRAININGS... FOR THEM... When they are Down- they need the meeting... when they are UP the meeting needs them!! Take some time to get in front of the info again, get comfortable, build their belief in themselves, this industry, and this company... and literally start creating momentum in their group by using SMALL MULTIPLE EXPOSURES to feed the pipeline and sift through the "lookers" to find the BUILDERS!!
  • Here are the Ratios... it's a numbers game... remember this... Talk to 20 (5 minutes)... 5 will get on a 3 way with you. Of those 5... 2 will meet with you to see the comp plan... of those 2- 1 will sign up. So don't prejudge. Talk to everyone you know. If they can't see it, or they say no- recognize that timing in their life might just make it impossible for them right now... stay friendly and nice, and connected- stay their friend even if they aren't your business partner!! The goal is ultimately getting them to a meeting... but remember it is NOT the 1st step!!

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